Trend Finder
Trend Finder#
What it is: Researches a YouTube keyword or niche and returns videos, channels, keywords, competitor tags, and a competition score — all from live YouTube data.
What it produces#
Five data tabs:
| Tab | Contents |
|---|---|
| Videos | Top videos for the keyword — views, likes, comments, engagement rate, publish date |
| Channels | Channels ranking for the keyword — subscribers, total views, video count |
| Keywords | AI-generated related keywords you could target |
| Competitor Tags | Tags used by top-ranking videos, sorted by frequency |
| Opportunities | Low-competition videos with high view-to-subscriber ratios |
Plus a Competition Summary row showing the overall difficulty (Low / Medium / High), average views, and keyword count.
How to use it#
- Go to Tools → Trend Finder → + New Research.
- Select your brand.
- Enter a keyword — be specific (e.g. "budget travel tips 2025" rather than just "travel").
- Select a location — results are filtered to that region's YouTube.
- Click Research.
- Explore the 5 tabs.
Using cached results#
Research results are cached. If the same keyword + location was searched before, you'll see the cached result instantly with a "Updated X ago" indicator.
Click Refresh to force a fresh fetch from YouTube.
Competition score#
The competition score (0–100) is calculated from:
- View score (50%) — average views of top videos
- Subscriber score (35%) — average subscribers of top channels
- Freshness score (15%) — how recently top videos were published
Low (0–33): Good opportunity — existing content is old or under-viewed. Medium (34–66): Moderate competition — quality content can rank with effort. High (67–100): Saturated — difficult to break through without a strong channel.
Tips#
- Click any keyword in the Keywords tab to instantly run a new research on it.
- Use the Competitor Tags tab to find tags you should add to your own videos.
- Cross-reference Videos and Opportunities tabs to find keywords where top videos have many views but low engagement — a sign of audience dissatisfaction with existing content.